Директор по маркетингу / Chief Digital Marketing Manager

Dubai, UAE

Moscow, Russia

We are, Kalinka Ecosystem Company, looking for a qualified Marketing Director with deep expertise in Digital Marketing to take the lead in developing successful, long-term marketing strategies for our company.

As a marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives across Russia, Turkey and UAE

Responsibilities

• Development and optimization of all media strategy, campaigns, and budgets across all digital channels with overall responsibility for the core B2C product and in conjunction with B2B and other stakeholders where relevant.;
• Determine and manage marketing budget across 3 markets: Russia, UAE, Turkey.
• Team management: smm, design team, communication department, marketers team.
• Develop and execute strategies for customer acquisition, retention and reactivation.
• Continue to refine and expand our channel strategy and execution across all approaches: performance marketing and brand advertising.
• Own the marketing analytics process.
• Contribute to the vision for marketing technology and how that will drive the growth strategy.
• Ensure actual results meet budget requirements, close management of KPIs.
• Maintain an intimate knowledge of marketing analytics and leverage this knowledge to ensure efficient management of all marketing activities.
• Inspire and motivate a high-performing marketing team, including recruiting, performance management and professional development of HQ-based team and syndicated team members across Russia & MENA markets.
• Take a hands-on role to help channel managers optimize their channels; ensure successful execution against established goals; analyze, report on, and continuously improve team performance.

• Russian & English -MUST
• Proven work experience as a Digital marketing director;
• Demonstrable experience in designing and implementing successful digital marketing campaigns;
• Strong understanding of how all current digital marketing channels function;
• Solid knowledge of online marketing tools and best practices;
• Hands on experience with SEO/SEM, Google Analytics and CRM software;
• Familiarity with web design;
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills
• BSc degree in Marketing, Digital technologies or relevant field