Brand Manager (Demix Performance)

Responsibilities:ANALYSIS OF MARKET• Constant monitoring of feedback of the brand in the market;
• Identify key opportunities and propose a clear strategy to build brand recognition and avoid negative reaction to the brand;
• Provide market analysis in order to have solid picture of market activities and trends in relation to consumer and product;
• Study consumers, their preferences, the perception of existing brands and the psychology of consumer behavior;
• Applying the results of analysis to the seasonal collection.

PLANNING, DEVELOPMENT AND SALES• Pro-actively manage the collection direction with the consumer in mind;
• Develop and propose product offer in form of an assortment pyramid according to consumer’s need;
• Create the product offer structure keeping all distribution channels and their specific needs in mind;
• Actively provide input for setting the Concept to Consumer direction and implement it into relevant ranges in partnership with Marketing counterparts;
• Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome;
• Develop collection within assigned brand according to given time frames;
• Provide product cost and quality direction to meet markup targets of the brand;
• Review and approve development samples, prepare action steps to achieve approved results in quality and pricing;
• Achievement of sales plans and margins according to financial targets;
• Prepare and present your collection and/or business related topics - with respective audience in mind - by using relevant structure and content;
• Hold seasonal collection Line Reviews and Line Closes (pre-order and order sessions);
• Observe forecasting processes, review and analyze forecasting and order results provided by buyers;
• Ensure developed product is fully meeting Buy Ready requirements for seasonal calendars;
• Manage collection within system landscape and ensure information is up to date, accurate and timely.

Requirements:

• Complex Data set management and analysis;
• Design to Cost;
• Product lifecycle management;
• Apparel industry and market knowledge, specifically for sports and active wear;
• Knowledge in marketing and sales principles;
• Sport/outdoor apparel market main features and specifics in relation to consumer and product demands;
• Working and Supporting in Private or Licensed Brand development and identity;
• Knowledge of current Apparel, Materials trend and innovations;
• Familiarity with the Apparel industry – knowledge of key players-suppliers in the market (locally and globally);
• Possess understanding in retail pricing, product costing and methods of achieving financial targets;
• Material specification and components;
• Knowledge of product costing and its stages;
• Education: Higher, Preferable sphere - marketing/business textile/ fashion;
• English level: Upper-intermediate;
• Program ownership: MS Office, 1C & PLM preferable.

We offer:

• Competitive salary;
• Comfortable social package;
• Wide range of benefits: discounts on company's product and discount programs with our partners, medical insurance, mobile services discounts etc;
• Possibility to work remotely 1-2 days per week;
• Opportunities for professional growth and self development;
• Strong team.