Digital Marketing Manager

- Ensure consistent seasonal brand strategy with an Omnichannel approach;

- Media and creative agency brief creation and follow up of activities in compliance with guidelines;

- Strategic advertising media planning, adv campaign management and media buying for the upper and lower funnel in line with the company goals;

- Reporting and KPI tracking: Tracking and reporting at the end of each season of the results of each marketing activity;

- Developing and executing innovative and creative local Marketing plans based on global strategies (including advertising campaigns, events and special projects) with proven ROI by driving in-store traffic, conversion and data base acquisition;

- Participate in projects together with the rest of the marketing and In House Agency teams;

- Lead CRM programs and implementations through lead acquisition activities;

- Guide and support local Partners to design integrated seasonal Go To Market plans following brand strategies and needs of relevant markets;

- Working closely with the Head office: Chief Franchising Officer, Chief Marketing Officer, PR, eCommerce and Digital Marketing, Visual Merchandiser to align goals and plans and achieve regional objectives; - Tracking and reporting at the end of each season on the results of each marketing activity;

- Undertaking ongoing analysis on competitors and consumer trends;

- Managing regional budgets to ensure that investments follow the guidelines given by the center.

- Participating in periodic marketing meetings in the presence of key board members.

· +3 years of experience in a similar position e-com

· English no lower than Upper-intermediate, Italian will be advantage

· Strategic thinking and team player

· Competitve salary

· Medical insurance and paid travel allowance

· Corporate discounts

· Work in office near Luzhnetskaya emb